Wholesale Pricing Calculator
Calculate profitable wholesale prices instantly.
Advanced Mode: quantity breaks +
Model up to three tiers. Choose a discount off wholesale or target a specific margin per tier.
Tier 0
- Tier price
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- Profit / unit
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- Margin
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Tier 1
- Tier price
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- Profit / unit
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- Margin
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Tier 2
- Tier price
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- Profit / unit
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- Margin
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Profit by tier
Pricing
Livewholesale pricing calculator summary
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What is wholesale pricing?
Wholesale pricing determines the amount you charge retailers when you sell products in bulk. Getting it right keeps your margins healthy while giving your partners room to profit.
The wholesale price is the per-unit amount you charge retailers or distributors. It covers your production costs, overhead, and profit while leaving margin for the buyer to sell at retail.
Wholesale price formula
The formula depends on whether you target margin or markup.
Margin-first: wholesale price = total cost ÷ (1 – desired margin).
Markup-first: wholesale price = total cost × (1 + markup).
Total cost includes cost of goods plus packaging, shipping, and any other per-unit overhead.
Worked example
Imagine your product costs $9.50 to produce, packaging is $0.75, shipping averages $1.20, and extra handling adds $0.30. That brings total cost to $11.75. Targeting a 45% margin, the calculator computes wholesale price as $11.75 ÷ (1 − 0.45) = $21.36. Profit per unit is $9.61 and the markup is 81%.
If your retailers expect a 50% margin, the suggested retail price would be $42.72. You can adjust the retailer margin input to see how pricing shifts for different partners.
How to calculate wholesale price step-by-step
Document every per-unit cost including materials, labor, packaging, shipping, and platform fees.
Decide whether you price by margin or markup. Margin keeps profit proportional to the final price; markup keeps profit proportional to cost.
Plug the numbers into the calculator to generate wholesale price, profit, and markup/margin clarity.
Sense-check the suggested retail price against what your target retailers need to stay profitable.
Use Advanced Mode to layer in volume discounts so you understand the margin impact before offering price breaks.
Wholesale vs retail price
Retail price is what shoppers pay. Retailers usually need 40–60% margin to cover their own costs. Start with your wholesale price, divide by (1 − retailer margin), and you’ll understand the minimum retail price that keeps both sides profitable.
If retailers require more room, you can lower your wholesale price, reduce costs, or design tiered discounts for larger orders.
Factors that affect wholesale price
Cost of goods sold (materials, labor, and manufacturing efficiency).
Packaging, shipping, and fulfillment expenses.
Market demand and competitor pricing benchmarks.
Minimum order quantities (MOQs) and payment terms.
Seasonal costs or promotional allowances you cover for retailers.
When to adjust wholesale pricing
Review your numbers quarterly or whenever your input costs change materially. The calculator helps you model new scenarios fast so you can communicate changes with confidence.
Wholesale pricing FAQs
Answers to the questions founders and buyers ask most.
What is the difference between margin and markup?
Margin measures profit as a percentage of the selling price. Markup measures profit as a percentage of your costs. Switching between them helps you communicate with both finance and sales teams, which is why the calculator shows both values.
What is a typical wholesale discount?
Many consumer brands target wholesale prices that are 40–60% below retail. The exact discount depends on your industry, order volume, and how much service retailers expect from you.
Can I work backwards from a retail price?
Yes. Enter your total costs, switch to markup mode, and adjust the markup until the suggested retail price matches your target. The calculator updates wholesale, profit, and margin instantly.
Is the wholesale pricing calculator free to use?
The on-page calculator is completely free. You can optionally leave your email to receive the spreadsheet version and learn more about WholesaleKit.
How should I offer volume discounts or MOQs?
Advanced Mode lets you test up to three quantity breaks. Experiment with discounts or margin targets until the profit per unit still works for your business, then share those tiers with wholesale buyers.